When I first started bobo in 2008 I was sitting in a dark room sewing make up bags. For a long time I thought that's what I did. I made makeup bags and bobo was a bag company. As my brand grew and evolved, I discovered I wasn't a "bag" company... I barely knew how to sew anything other than a bag. I wasn't a master seamstress. I was a self taught intermediate sewer at best.

What I learned was that I loved creating, whether that is a new style of tote , a new shirt design, a new sticker, or a large chalkboard for another company.... It was something that came from me. My art told a story. And the products I created helped others tell their own story. While I still love sewing, and making gorgeous designer bags still has a place in bobo, I also want to create items that people find functional and still have that flare that is undeniably authentic. Unmistakenly me.